Marketing Mix – How Powerful Is It?
I’m sure you are wondering “can the marketing mix really be held accountable for my success?” You bet it can. You see, the marketing mix is the foundations of any business promotion. Read on to find...
View ArticleTracking Your Marketing…
I am still completely stunned when I talk to many new clients of mine who don’t track their marketing efforts. I mean -come on… what a waste of money! How do you know if it works? Yes it can be a...
View ArticleDo you do this with your marketing?
I’ve seen it done a lot, I’ve seen it done really well and I’ve seen it work exceptionally even in a down market. I call it Marketing overlap, there is probably a fancy name for it in market speak but...
View ArticleMarketing that connects
Marketing can seem like a hit and miss affair and if not correctly planned and implemented it can miss more often than hit! The aim is not just to get your name in front of people but to make it...
View ArticleCreative marketing for 2011, will your business win this year?
Its a tough time to be in business, GFC might be over to a degree, but buyers are holding back on spending, the following ideas are sure to get your friendly branding expert chatting and I am sure you...
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Dear Customer Relationship Executive… ERGH!
Dear Customer relationship Executive. Many thanks for the phone call recently, I note the last CRM person did not last long in the role… Pity, like you, he sounded good on the phone, sent me a...
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Persistence pays
Image courtesy of Stuart Miles from freedigitalphotos.net You know that when you learn something new, persistence pays, if it’s a musical instrument, practice practice PRACTICE! it’s that ability to...
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The Web Marketing Connection
Image courtesy of Sommai from freedigitalphotos.net In the hustle and bustle of running a business it can be easy to be confused and concerned about the things that matter. You’re trying to run the...
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